Content is King– Bill Gates
Content is the bedrock of any successful business website and/or marketing plan. Even the best web design or flashiest advertisement won’t hold a potential customer’s attention if the underlying message is bad.
At C Street Media, we know the importance of getting the correct message across at the right time. Our content team is ready to help you take your website content to the next level.
Content strategy is the process of planning, creating, delivering, and managing content that is intended to achieve specific business goals. For a business website, content strategy is essential for driving traffic, engaging visitors, and ultimately converting them into customers.
One of the main benefits of content strategy is that it helps to align the content on a website with the overall business goals. By identifying the target audience and understanding their needs, a content strategy can ensure that the website’s content is tailored to meet those needs and ultimately drive conversions.
C Street’s Approach
From homepages to blog posts, your content is often the first thing a potential customer sees of your business. Since the content of these pages play such a pivotal role, we take our process very seriously. Therefore, every content strategy we develop centers around keyword research and search engine optimization (SEO).
We don’t believe in aimlessly throwing things at the wall to see what sticks.
Inventory & Identify
In order to chart a path forward, we need to understand where you have been. The first order of business is to analyze your current website and catalogue what content already exists (if any). We also take this time to get a deep understanding of who your target audience is. After all, we want your content to speak directly to them.
Having a clear understanding of the content strategies being deployed by your competitors is important because it helps us find areas you can out-compete, as well as blind spots they are missing. Targeting these holes is a great way to connect with new audiences and potential customers.
This is where we put together an overview of our proposed strategy. Including information about your target audience, a summary of your current website content/assets, and a general outline of what we recommend for content moving forward.
Here is when the entire process comes to life. If the content strategy is a part of a bigger web design project, it will be included in the ongoing development process and completed on final publication of the new or updated website. For ongoing content services (like weekly blog posting), a schedule will be completed and pre-approved topics submitted at regular intervals.