Love it or hate it, social media is a power house when it comes to business advertising and marketing. If your brand isn’t participating, you are probably missing out on a lot of opportunity.
The undisputed heavy weight champ is Facebook, but the other household names are contenders. In fact, some businesses find more success on smaller networks by customizing their messaging to appeal to the right audience.
The bottom line: If your brand is not active, you need to start yesterday.
C Street’s Approach
Successful social media marketing starts with proper branding. Without a story to tell, you are simply throwing stuff at a wall and hoping something sticks.
It’s like fishing.
Sure, 10 poles in the water are better than one. Except when you forgot the bait the hooks.
Have you ever looked for a business online only to find one that seems like the right one, but their logo looks different? Or their tag line isn’t the same?
It may sound silly, but it happens all the time.
The owner of the business set up a Facebook page and used one photo. The marketing team set up the maps listings and used a different one. You get the idea.
This creates confusion throughout your client and potential client base. It can mean a lost lead, or worse, a lost customer.
At C Street Media, we ensure that all social media platforms are consistent with your company brand, matches your website design, and the brand messaging remains clear no matter the medium. If something changes, its updated across the board.
One of the keys to social media is right in the name – Social.
A television ad is a one way street. Social media allows for a business to connect directly to their customers and would-be clients. Its meant to be a back and forth conversation.
A proper social media campaign will use targeted messaging that speaks to a particular audience, and then follows up with that audience when they reach out.
One of the greatest benefits to online marketing is the ability to track performance. Social media marketing is no different.
Understanding where your customers are coming from, how much they cost to acquire, and the overall profit is essential in measuring the success of your marketing efforts.
We build proper tracking into every campaign we create and manage, so you know exactly how it performs.